Social Traffic Management® (STM) revolutionizes traffic management by leveraging the reach of social media to inform travellers. Across multiple platforms, commuters and residents in the project area receive real-time alerts about road closures, detour routes, and disruptions caused by road works, or events. Moreover, STM® offers personalized travel advice tailored to your preferences, delivered straight to your target audiences’ favourite social media channels. Keep your audience well informed, let them plan the best routes, and reduce their traffic delay experience with our innovative traffic management solution.
Since 2019, Social Traffic Management® (STM®) has been the go-to solution for keeping travellers and stakeholders informed about roadworks and events across multiple online platforms. Whether it's a 12-day closure of a major highway or a weekend closure of an intersection in a small municipality, STM® delivers targeted campaigns with specific messaging to reach relevant audiences. Stay ahead of traffic disruptions with our approach to real-time travel updates.
With our geofence campaigns, individuals within a specific project area receive timely and relevant updates. By creating a virtual boundary around the designated location, we precisely target audiences who may be impacted by upcoming road, waterway, rail work, or events that could disrupt traffic flow. Through platforms like Facebook, Instagram, Twitter, LinkedIn, Spotify and more, these hyper-localized messages keep you informed about potential travel disruptions right in your timeline. Stay ahead of the curve with our innovative geofencing approach to traffic management.
Through utilizing SMS and WhatsApp services, we deliver precise, relevant updates about upcoming work, current traffic disruptions, and last-minute changes in closure schedules to your mobile device. By signing up in advance, travellers will receive timely notifications via SMS and/or WhatsApp, ensuring your target audience is always aware of the latest situations on the road. With direct alerts about ongoing disruptions or extensions of planned work, your target audience will have optimal awareness of current conditions. Maximize your target audience’s commute efficiency and minimize the impact of traffic disruptions with our mobile-friendly notification approach.
Our navigation adjustment service ensures real-time updates to popular navigation systems like TomTom, Waze, Google Maps, and Apple Maps. With accurate and prompt integration of roadworks and road closure data, these apps can efficiently reroute drivers, improving traffic flow and minimizing disruptions. So, your target audience experiences seamless rerouting as they're 'unconsciously' redirected around obstacles, reducing congestion and frustration.
Our Ask&GO innovative service provides personalized travel assistance via WhatsApp and Facebook Messenger, ensuring your target audience is prepared for traffic disruptions due to closures. At our state-of-the-art traffic centre (VCMAP), our operators are on standby to answer your route queries live. Equipped with accurate, real-time information about current traffic situations, roadworks, and events, we offer tailored travel advice to help your target audience plan their journey with confidence. Say goodbye to inconveniences and travel uncertainties – with Ask&GO, you'll be well-equipped to navigate any potential obstacles effectively. Providing your target audience with stress-free travels with our comprehensive, on-demand support.
An Ask&GO preview? Have a look to see how we utilize our Ask&GO service.
Our Social Traffic Management® service utilizes the most popular and accessible social media platforms and navigation apps to maximize your reach. Through a carefully curated mix of targeted advertising and strategies, we ensure your message reaches the right audiences on the platforms they frequent most. Expand your reach, captivate your target market, and drive engagement like never before with our approach to social media and navigation app advertising. Reduce travel hindrance to a minimum by leveraging the digital space to reach your target audience in an ever-changing digital landscape.
Don't see your prefered platform? Contact us to discover all posibilities!
Since we first introduced the concept of Social Traffic Management® in 2018, we’ve maintained our leadership position running significantly more campaigns annually than any other online traffic, road closure, and event management service. Our unique combination of traffic engineering expertise and deep customer/end-user insights allows us to deliver unparalleled solutions. We continuously keep innovating, leveraging new techniques such as touch-tell-sell and conducting in-depth analyses to optimize follow-up campaigns.
For eye-catching advertisements, we are happy to assist with the design. You can provide us with your own content, such as diversion maps, photos, or videos about the project. But you can also choose to leave this to us. We will then provide striking content in the style you desired: static or animated, matching your brand identity.
Configure your STM®-package and we will send a personalized price indication via e-mail.
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For each campaign, we conduct a potential check to gain insight into the number of users within a specific geofence and how many of them we can reach, considering the target audience, scheduling, and budget.
We utilize the most accessible platforms where your target audience is present, including Facebook, Instagram, WhatsApp, LinkedIn, Twitter/X, Spotify, DPG Media, Google Ads, YouTube, SMS, ANWB onderweg, Google Maps, Apple Maps, Waze, Flitsmeister, Here Navigation & TomTom. Do you desire another platform, contact us to see what’s possible!
We do not store data that can be linked to an ID; thus, we comply with GDPR regulations.
With Ask&GO, we deploy our personal traffic centre where operators are available to provide personalized travel advice across various platforms.
Most platforms offer the option to set up a geofence with a radius and/or a postal code area.
From our campaigns, we can direct users to a website of your choice.
Yes, since we handle design in-house, we can accommodate your brand style and identity.
This varies by platform; most platforms have a review period during which the advertisement is checked against the platform's guidelines.
